[Assam] Harvard MBA Newsletter: Deep Metaphors ; Sharpening Your Skills--Thinking About Global

Sun Jun 1 10:40:47 IST 2008

  Connecting with Consumers Using Deep Metaphors http://hbswk.hbs.edu/item/5871.html

metaphors are needed beyond high school too!!!!

Umesh

HBS Working Knowledge <workingknowledge at hbs.edu> wrote:   HBS Working Knowledge Newsletter                  
   Highlights this Week  Sharpening Your Skills: Thinking About Global
 Going Negative in Political Advertising
 Working paper: Testing Strategy with Multiple Performance Measures
 What Do You Think? What is the Future of State Capitalism?

 ==============================  New on the Site  Sharpening Your Skills: Thinking About Global http://hbswk.hbs.edu/item/5883.html
 Are global brands effective? Which countries are the most business friendly? How can my foreign assets be protected? Here are some recent Working Knowledge articles on thinking about the global business.

  Going Negative in Political Advertising http://hbswk.hbs.edu/item/5937.html
 Companies rarely run negative ads against competitors, but political candidates often do. Why the difference? It's a byproduct of our political system's winner-take-all approach, says professor John Quelch.

  Working paper: Testing Strategy with Multiple Performance Measures Evidence from a Balanced Scorecard at Store24 http://hbswk.hbs.edu/item/5919.html
 Download the PDF. To what extent do balanced scorecards provide useful information for testing and validating an organization's strategy? There has been comparatively little research on the potential learning and feedback role of balanced scorecards. Analyzing balanced scorecard data from Store24—a privately held convenience store retailer in New England—during the implementation of an innovative but ultimately unsuccessful strategy, this study by Dennis Campbell, Srikant M. Datar, Susan L. Kulp, and V.G. Narayanan investigates whether, when, and how information about problems with the firm's strategy was captured in the multiple performance measures of its balanced scorecard.

  First Look: New Research by HBS Faculty http://hbswk.hbs.edu/item/5936.html
 New in publications and case studies: Does bargaining at home affect bargaining at companies when gender is a factor? ... From humble beginnings to international IPO, a microfinance institution faces the future ... Should an exec come out of the closet at work?

  What Do You Think? What is the Future of State Capitalism? http://hbswk.hbs.edu/item/5928.html
 Online forum OPEN until Thursday, May 29. Whatever happened to the fears not long ago that global corporations with allegiance to no government would challenge the world economic order? These days, state-owned corporations now dwarf even the largest privately-owned global organizations, says HBS professor Jim Heskett. What is the impact on competition? What do you think?

  Most Popular Stories  Going Negative in Political Advertising http://hbswk.hbs.edu/item/5937.html

  Connecting School Ties and Stock Recommendations http://hbswk.hbs.edu/item/5934.html

  Getting Down to the Business of Creativity http://hbswk.hbs.edu/item/5902.html

  Accounting Information as Political Currency http://hbswk.hbs.edu/item/5920.html

  Connecting with Consumers Using Deep Metaphors http://hbswk.hbs.edu/item/5871.html

  Best of Faculty Q&As The Key to Managing Stars? Think Team http://hbswk.hbs.edu/item/5617.html
 Stars don't shine alone. As Harvard Business School's Boris Groysberg and Linda-Eling Lee reveal in new research, it is imperative that top performers as well as their managers take into account the quality of colleagues. Groysberg and Lee explain the implications for star mobility and retention in this Q&A from 2007.

  Elsewhere at Harvard Business School  Web forum on "Marketing and Democracy" http://www.hbs.edu/centennial/conversation/marketinganddemocracy/
 Join The Conversation with Professor John A. Quelch and Katherine Jocz

  Leading Product Development http://www.exed.hbs.edu/redirects/lpd_wk/index.html
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  Harvard Business Online http://harvardbusinessonline.hbsp.harvard.edu/b01/en/home/index.jhtml?_requestid=23929
 Visit Harvard Business Online, the Web site of Harvard Business School Publishing. Here you'll find articles from the latest issue of Harvard Business Review, new book releases from Harvard Business School Press, HBR IdeaCast—the biweekly podcast featuring breakthrough management ideas and commentary from the editors and authors of Harvard Business School Publishing—HBS case studies, and much more.

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Umesh Sharma

Washington D.C. 

1-202-215-4328 [Cell]

Ed.M. - International Education Policy
Harvard Graduate School of Education,
Harvard University,
Class of 2005

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